Real Estate

Yes. Sedona requires every short-term rental (STR) to obtain a city permit under Chapter 5.25 of the Sedona City Code, which includes regulations around emergency contacts, neighborhood notification, safety standards, and ongoing permit renewals. Arizona state law (SB 1350, 2016) prevents cities from outright banning STRs, but allows regulation through permitting and oversight wired.com+2redrocknews.com+2abc15.com+2.

Performance varies based on the unique features of each property—like layout, design, and views. However, in general, Uptown Sedona and West Sedona tend to deliver the highest occupancy and nightly rates for short-term rentals.

Costs vary depending on the size, amenities, and management style of the home. That said, you can typically expect expenses such as:

• Utilities (electric, water, gas)
• Wi-Fi
• Routine maintenance (pool, HVAC, landscaping)
• Supplies
• Insurance and taxes

While each property is different, these are standard expenses most rental owners encounter.

Revenue potential also depends heavily on factors like location, size, seasonality, and guest experience. In Sedona, a well-positioned short-term rental can generate anywhere from $80,000 to $500,000+ in gross annual income. To get a tailored estimate, the best next step is to book a call, we'll create custom revenue projections based on your specific home and investment goals.

Yes. You'll need to obtain a City of Sedona short-term rental permit and register for a Transaction Privilege Tax (TPT) license with the Arizona Department of Revenue. In addition, we recommend securing short-term rental insurance that offers broader protection than standard homeowner's policies, including guest liability, damage, and income loss coverage. At Sedona Premier, we handle all state and city tax remittance on your behalf, so you stay compliant without the headache.

We have in-house teams dedicated to housekeeping and property care. Our cleaners follow strict quality control checklists, and our maintenance team conducts routine inspections and handles issues quickly—often before the guest notices. This ensures homes are always guest-ready and protected long term.

Top-performing homes often have a combination of:

• Scenic red rock views
• High-end design and furnishings
• Outdoor amenities (hot tubs, fire pits, pools)
• Proximity to trailheads or Uptown Sedona
• Flexible sleeping arrangements for groups

We're happy to provide design and amenity suggestions to maximize your property's revenue potential.

Absolutely. Many of our owners block off personal dates throughout the year while still earning strong revenue during the rest of the calendar. We offer flexible management that works around your schedule, and can help you identify the most profitable times to rent vs. visit.

The timeline depends on the property's condition and permitting, but most homes can go live within 2—6 weeks. We handle everything, from photography and listings to permit assistance, pricing strategy, and onboarding.

If your home is already furnished and in good condition, we can often fast-track the launch. If not, we also offer design and furnishing guidance to help you create a guest-ready space that performs well in the Sedona market.

Yes, many of our top-performing homes started with a strategic renovation. Whether it's a full remodel, adding a bedroom, upgrading bathrooms, or simply improving outdoor spaces, we can help guide the renovation process to align with what guests value most.

Our team can connect you with trusted local contractors, manage timelines, and advise on the improvements that will yield the highest return. We also help with finish selections, furnishing, and layout decisions to ensure the home is optimized for both guest experience and revenue.